For the College Football Playoff, we needed to artfully present lanyards, tickets, credentials, informational booklets and an itinerary for a 4-day multi-faceted event, in a way that was clean, organized and impactful - making it a useful collectible. We created a custom Viewmaster with the guests itinerary on the reel and designed the box to have hidden platforms to hold all their materials, while a sturdy handle made it easier for guests to carry. Photography by: Paul Morse