VIRTUAL EVENT MAILERS

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DESERT RACE

For NASCAR’s Championship Weekend in Phoenix, AZ, these mailers gave a nod to the desert location, with potted succulents and a “Grand Canyon” scented candle with branded matches. Fans were encouraged to get decked out with branded sunglasses, custom tattoos, a branded bandana and an embroidered hat – and then strike a pose with custom chalkboard photo props.