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Gifting Lockers Activation Design

As one of the focal points of the CFP Hospitality Suite. 126 personalized metal lockers created a swag hub for guests to visit. It was perfect storage for items to be placed in and for new surprises for guests to check daily. In the center of the lockers was a giant faux finger to act as a fun photo-opp. Activations included the personalization of regulation-size branded footballs, mini branded helmets and recycled-leather luggage tags that were hand-painted on site with team logos, phrases and names. Each individual work of art was hand-painted by local lettering artist, Ashlee Jones.

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Activation Design for College Football Playoff

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Personalized Lockers

To highlight the ultimate in personal gifting, we designed a Swag Locker environment, with a locker for each family, personalized to their style. The lockers became a hub of activity, with personalization and activations happening throughout the event.

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Gifting was delivered in individual lockers each day.

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Guests checked their lockers daily, finding new surprises and posing with them at our “foam finger” photo opp.

Photo-opp

In the center of the lockers was a giant faux foam finger to act as a convenient and fun photo opp. Guests took the opportunity to show off personalized swag.

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Onsite Hand-painting

Far and away, the activation that caused the most buzz, were these limited edition regulation size branded footballs that were also hand-painted on site with whatever the guest wanted. Guests clearly saw these as keepsakes, as many were dedicated to children and families. Each individual work of art was hand-painted by local lettering artist, Ashlee Jones.

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DIY
Personalization

Event: College Football Playoff - New Orleans 2020

Hand-painting: Ashlee Jones

Photography: Paul Morse Photography

Branding, Concept, Design, Production, Curation: GGL Creative