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SURPRISE & DELIGHT
A SHOT OF "SURPRISE AND DELIGHT" WITH A CHASER OF INGENUITY.
THIS IS HOW WE DO IT
This GGL client gift was all about self expression, motivation and fun! We wanted to encourage our collaborators to raise their voice (with a mini karaoke kit), get big ideas (and then ring the doing / done bell!) and encourage themselves and others with rolls of custom stickers. Inside the fully printed box was a custom platform with 3 fully-printed boxes and a light-activated music chip that played, “This is how we do it”.
ENDLESS SUMMER
The challenge we set up for ourselves was to create all the packaging with oversized stickers – big bright graphic elements that whimsically decorated the exterior and securely fastened a quad of fun summer stuff in a perfect flat lay inside. No extra krinkle, bubble, etc needed.
TINY TIDINGS, BIG IDEAS
For this New Year’s mailer, we riffed on the concept of scale by playing with a set of miniature gifts in a 3D mini "studio". The “bulletin board” was full of personalized details like a Polaroid featuring a client project, a mini envelope full of quotes we love and a personal note to each recipient. A platform held a “turntable” bluetooth speaker and a mini duffel keychain. The platform was printed to look like a disarray of fun items. When the box was opened, "Raise Your Glass" played.
NO COIN NEEDED
This old-fashioned, gumball-style vending machine was branded with the iconic NASCAR stripes for their final bash at the end of race season and filled with glow-in-the-dark branded pins in small capsules for the win. Photograph by Nathan Kanofsky.
PROPS TO YOUR SQUAD
Custom bento box with printed platform to hold branded accessories for celebrating your team. Custom designed buttons, selfie tool, sunglasses, and confetti popper.
Photography by: Nathan Kanfosky
SCARVES & SQUARES
As a keepsake for a VIP dinner, these custom made silk scarves and pocket squares echoed the branding and were an instant accessory, tray-passed by performers at the WW2 museum. Photography by: Paul Morse Photography
3 LAYERS, 1 SCULPTURE
We collaborated with our friends at NASCAR to create a cool keepsake for their partners joining in virtually, that would commemorate the new logo. We created a multidimensional representation of the Daytona 500 logo combined with a dynamic shot of the race track.
3-D SCENE
To house this year’s College Football Playoff Trophy, we brought their branding to life, recreating the signature painting as a three dimensional environment. The printed metal platforms securely held the small trophy, while a clear plexi lid with logo slid into the wood box. Photography by: Paul Morse Photography
KEY TO THE CITY
This itinerary was designed as a personalized, portable guide to the Grand Opening weekend celebration of The Marquee Resort in New Orleans. Given out at guest registration, it had event details, a bit of storytelling about the property, directions to virtual reality features throughout the hotel, and helped guests share the event socially. A dozen soft-touch cards plus a folio for their key card, were held on a keyring with a custom oversized key charm. Photography by: Laura Dee
BIRDCAGE LANTERN ESCORTS
Diecut paper birdcage lanterns with flickering light inside. Calligraphied names on window of lantern led guests to their table number. Calligraphy by: Deborah Nadel
Photography by: Chellise Michael Photography.
MODULAR BOX
This packaging was designed to fit tickets, credentials and a lanyard and since it begins the VIP guest experience, it also needed to be a luxurious keepsake. The modular box has two components that are held together magnetically and can be presented together or separately depending on the recipient’s needs, including a built-in drawer.
Photography by: Nathan Kanofsky
LUSH SETTING
This painted and diecut banana leaf menu was set against a clear glass placesetting with a fresh monstera leaf beneath each charger. Photography by: Nathan Kanofsky
MAGIC PHOTO WAND
Custom made photo wand to embellish pictures (like a tangible filter!) Adorned with sticker accessories and held on a chain for easy access. Photography by: Jennifer Domenick
MINI INSTA THEATER
Portable "Mini Insta-Theatre" complete with tiny projector, snacks and screen. This piece, made entirely out of paper, unfolds from a small block and becomes a theatre set-up with simple directives and snack storage. Photography by: Nathan Kanofsky
A NEW LOOK
This box is the second incarnation of a VIP mailer we created for Nascar, and put the spotlight on the racing stripes and bold colors from their new branding. This modular box has two components that are held together magnetically so they can be presented together or separately, for two tiers of recipients. Includes inside pockets and a drawer to hold a lanyard and credentials.
Photography by: Nathan Kanofsky
POP-UP BRIEFCASE
Paper folio printed to look like a briefcase, opens to a playful infographic with a pop-up arrow pointing at a branded Chipolo. Pocket inside holds product information. Photography by: Nathan Kanofsky.
GEORGE'S SUITCASE
PR Mailer to introduce Curious George's move to Hulu. Everything a curious little monkey needs to pack; bananas, barrels, yellow hats and a mini branded kite.Photography by: Nathan Kanofsky
VINTAGE CIRCUS SWEETS
Vintage-style circus-themed candy bento for a corporate conference room drop. Printed cover with die cut windows revealing branded specialty candy and tattoos. Photography by: Nathan Kanofsky
KISSES & CANDLELIGHT
Set of 4 custom candle tins with branded labels and matchbox, paired with branded SPF lip balm and held in wood crate. Photography by: Jeremie Barlow.
GOOD TASTE
Indicative of the upscale, natural aesthetic of the brand, we created a series of seven items for the caterer to give to their clients at the Tasting touchpoint. Shown here: a set of laser-engraved wooden coasters, laser-engraved cutting board and wooden clipboard for their menu. Photography by: Nathan Kanofsky
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