
Surprise & Delight
A shot of "surprise & delight" with a chaser of ingenuity.

Playing off Drew’s iconic introduction of the GO-GO’s at their R&R Hall of Fame induction ceremony, this mailer helped kick off the 3rd season of The Drew Barrymore Show. The exterior was designed to look like an 80’s record player while the inside was filled with all the things you need to get your day GO-GO-ing - complete with facial mask, branded towel, branded bluetooth speaker, shower steamers and de-stress rainbow.

This 90’s-themed mailer for the 25th anniversary of The Knot started with a shipping box illustrated to look like a classic boom box that opened to reveal a 90's still life. Embedded into the custom platform were surprises including a “Time Capsule” (filled with nostalgic candy, branded shoelaces, custom tattoos, stickers and buttons), a Viewmaster with a look back of their trendsetting covers, and a USB faux cassette. A blinged out Jansport backpack and the 25th anniversary issue of The Knot.

This little box of sunshine announced the 2nd season of The Drew Barrymore Show with lots of Drew’s favorites that she hand-picked from small businesses: A "Little Yellow Book”, her signature flower pin, wildflower seed matchbooks, "Drew’s News" magnet, coffee, fragrance oil, crystal cookie, cosmetics, her mug and magazine - all held in a fully printed, cheery little (actually, quite big) box.

This project wrapped up the historic 2020 NASCAR season with 200 dynamic hand bound “flag” books with customized content for each of their sponsors. The books had sleek hot stamped covers, personalized endpages and was presented in a fully printed box with a custom platform. Collaboration with Rare Design.

This project wrapped up the historic 2020 NASCAR season with 200 dynamic hand bound “flag” books with customized content for each of their sponsors. The books had sleek hot stamped covers, personalized endpages and was presented in a fully printed box with a custom platform. Collaboration with Rare Design.

This GGL client gift was all about self expression, motivation and fun! We wanted to encourage our collaborators to raise their voice (with a mini karaoke kit), get big ideas (and then ring the doing / done bell!) and encourage themselves and others with rolls of custom stickers. Inside the fully printed box was a custom platform with 3 fully-printed boxes and a light-activated music chip that played, “This is how we do it”.

The challenge we set up for ourselves was to create all the packaging with oversized stickers – big bright graphic elements that whimsically decorated the exterior and securely fastened a quad of fun summer stuff in a perfect flat lay inside. No extra krinkle, bubble, etc needed.

For this New Year’s mailer, we riffed on the concept of scale by playing with a set of miniature gifts in a 3D mini "studio". The “bulletin board” was full of personalized details like a Polaroid featuring a client project, a mini envelope full of quotes we love and a personal note to each recipient. A platform held a “turntable” bluetooth speaker and a mini duffel keychain. The platform was printed to look like a disarray of fun items. When the box was opened, "Raise Your Glass" played.

This old-fashioned, gumball-style vending machine was branded with the iconic NASCAR stripes for their final bash at the end of race season and filled with glow-in-the-dark branded pins in small capsules for the win. Photograph by Nathan Kanofsky.

Custom bento box with printed platform to hold branded accessories for celebrating your team. Custom designed buttons, selfie tool, sunglasses, and confetti popper. Photography by: Nathan Kanfosky

As a keepsake for a VIP dinner, these custom made silk scarves and pocket squares echoed the branding and were an instant accessory, tray-passed by performers at the WW2 museum. Photography by: Paul Morse Photography

We collaborated with our friends at NASCAR to create a cool keepsake for their partners joining in virtually, that would commemorate the new logo. We created a multidimensional representation of the Daytona 500 logo combined with a dynamic shot of the race track.

To house this year’s College Football Playoff Trophy, we brought their branding to life, recreating the signature painting as a three dimensional environment. The printed metal platforms securely held the small trophy, while a clear plexi lid with logo slid into the wood box. Photography by: Paul Morse Photography

This itinerary was designed as a personalized, portable guide to the Grand Opening weekend celebration of The Marquee Resort in New Orleans. Given out at guest registration, it had event details, a bit of storytelling about the property, directions to virtual reality features throughout the hotel, and helped guests share the event socially. A dozen soft-touch cards plus a folio for their key card, were held on a keyring with a custom oversized key charm. Photography by: Laura Dee

Diecut paper birdcage lanterns with flickering light inside. Calligraphied names on window of lantern led guests to their table number. Calligraphy by: Deborah Nadel Photography by: Chellise Michael Photography.

This packaging was designed to fit tickets, credentials and a lanyard and since it begins the VIP guest experience, it also needed to be a luxurious keepsake. The modular box has two components that are held together magnetically and can be presented together or separately depending on the recipient’s needs, including a built-in drawer. Photography by: Nathan Kanofsky

This painted and diecut banana leaf menu was set against a clear glass placesetting with a fresh monstera leaf beneath each charger. Photography by: Nathan Kanofsky

Custom made photo wand to embellish pictures (like a tangible filter!) Adorned with sticker accessories and held on a chain for easy access. Photography by: Jennifer Domenick

Portable "Mini Insta-Theatre" complete with tiny projector, snacks and screen. This piece, made entirely out of paper, unfolds from a small block and becomes a theatre set-up with simple directives and snack storage. Photography by: Nathan Kanofsky

This box is the second incarnation of a VIP mailer we created for Nascar, and put the spotlight on the racing stripes and bold colors from their new branding. This modular box has two components that are held together magnetically so they can be presented together or separately, for two tiers of recipients. Includes inside pockets and a drawer to hold a lanyard and credentials. Photography by: Nathan Kanofsky