Surprise & Delight
A shot of "surprise & delight" with a chaser of ingenuity.
To celebrate the kickoff off the 2024 NASCAR season, Hendrick Motorsports gifted this 40th anniversary keepsake box filled with special items marking the milestone. The box was built around a miniature helmet that was hand-painted at an event by @sugarandscript with the Hendrick team’s car numbers and special guests’ names. To hold the helmets in place, we created a box with a platform to showcase the piece, as well as a custom-made 40th anniversary pin, commemorative coin and custom print.
Pumpkin patch parcel – this activity box was included in the third mailer sent to promote the Inspector Sun movie premiere. Delivered before Halloween, mini pumpkins connected this mystery movie to the spooky fun holiday. Recipients decorated pumpkins with character feature stickers and craft items and were invited to share their front porch creations on social media.
This mailer, sent to promote the Inspector Sun premiere for Viva pictures, was a custom-made mailer box that doubled as a detective-themed mystery game. Inspector Sun, the main character of the movie, popped up when the box was opened and a sound chip played his detective tagline. Clue cards led recipients around the gift, prompting detective tasks and commending solves with movie-themed gifting. If you cracked the case, you found the secret swag capsule (hidden in spider webs – spooky!).
This mailer was the second touchpoint sent to families to promote the premiere of the animated movie: Inspector Sun. Inspired by the mystery movie, we began setting clues about the premiere – cookie clues, that is! A jar contained cookies that were molded to resemble the main insect stars of the film. A “Character Key” was added to the Top Secret envelope in the box to help recipients learn all about the movie. The cookie jar held a secret message scroll – there are more mysteries to solve!
A mystery awaits you… This oversized postcard was the first touchpoint sent to announce the premiere of the animated movie: Inspector Sun. Metallic gold printing made this postcard shine and a scratch-off sticker initiated the recipients to reveal their first clue, getting them intrigued about what else is to come.
Guests traveled home with this fully-printed faux-leather duffel bag. Perfect for the often-traveling guests, this bag is large enough to use as luggage or a beach bag. Ultra-customized for the event, the design featured a tropical pattern that matched the event invitation and the resort logo printed on side – we even matched the zipper color!
We created this set of accordion postcards as part of the gifting suite for the Sandals Dunn’s River resort grand opening. Our team illustrated vintage-style postcard fronts for a complete set of mail-ready cards. Inspired by vintage travel art, the fronts represented the legendary elements of the resort and the island of Jamaica. Held in a engraved wooden box, postcards were perforated for easy use and ready to send!
This welcome box met guests upon their legendary arrival at the grand opening of the Sandals Dunn’s River Resort. This collapsable box with a magnetic lid contained items guests would need to enjoy their stay in Jamaica, including a custom-made duffel bag, travel pouch with sunscreen and lip balm, water bottle, embroidered hat, window cling and postcard set.
Playing off Drew’s iconic introduction of the GO-GO’s at their R&R Hall of Fame induction ceremony, this mailer helped kick off the 3rd season of The Drew Barrymore Show. The exterior was designed to look like an 80’s record player while the inside was filled with all the things you need to get your day GO-GO-ing - complete with facial mask, branded towel, branded bluetooth speaker, shower steamers and de-stress rainbow.
This 90’s-themed mailer for the 25th anniversary of The Knot started with a shipping box illustrated to look like a classic boom box that opened to reveal a 90's still life. Embedded into the custom platform were surprises including a “Time Capsule” (filled with nostalgic candy, branded shoelaces, custom tattoos, stickers and buttons), a Viewmaster with a look back of their trendsetting covers, and a USB faux cassette. A blinged out Jansport backpack and the 25th anniversary issue of The Knot.
This little box of sunshine announced the 2nd season of The Drew Barrymore Show with lots of Drew’s favorites that she hand-picked from small businesses: A "Little Yellow Book”, her signature flower pin, wildflower seed matchbooks, "Drew’s News" magnet, coffee, fragrance oil, crystal cookie, cosmetics, her mug and magazine - all held in a fully printed, cheery little (actually, quite big) box.
This project wrapped up the historic 2020 NASCAR season with 200 dynamic hand bound “flag” books with customized content for each of their sponsors. The books had sleek hot stamped covers, personalized endpages and was presented in a fully printed box with a custom platform. Collaboration with Rare Design.
This project wrapped up the historic 2020 NASCAR season with 200 dynamic hand bound “flag” books with customized content for each of their sponsors. The books had sleek hot stamped covers, personalized endpages and was presented in a fully printed box with a custom platform. Collaboration with Rare Design.
This GGL client gift was all about self expression, motivation and fun! We wanted to encourage our collaborators to raise their voice (with a mini karaoke kit), get big ideas (and then ring the doing / done bell!) and encourage themselves and others with rolls of custom stickers. Inside the fully printed box was a custom platform with 3 fully-printed boxes and a light-activated music chip that played, “This is how we do it”.
The challenge we set up for ourselves was to create all the packaging with oversized stickers – big bright graphic elements that whimsically decorated the exterior and securely fastened a quad of fun summer stuff in a perfect flat lay inside. No extra krinkle, bubble, etc needed.
For this New Year’s mailer, we riffed on the concept of scale by playing with a set of miniature gifts in a 3D mini "studio". The “bulletin board” was full of personalized details like a Polaroid featuring a client project, a mini envelope full of quotes we love and a personal note to each recipient. A platform held a “turntable” bluetooth speaker and a mini duffel keychain. The platform was printed to look like a disarray of fun items. When the box was opened, "Raise Your Glass" played.
This old-fashioned, gumball-style vending machine was branded with the iconic NASCAR stripes for their final bash at the end of race season and filled with glow-in-the-dark branded pins in small capsules for the win. Photograph by Nathan Kanofsky.
Custom bento box with printed platform to hold branded accessories for celebrating your team. Custom designed buttons, selfie tool, sunglasses, and confetti popper. Photography by: Nathan Kanfosky
As a keepsake for a VIP dinner, these custom made silk scarves and pocket squares echoed the branding and were an instant accessory, tray-passed by performers at the WW2 museum. Photography by: Paul Morse Photography
We collaborated with our friends at NASCAR to create a cool keepsake for their partners joining in virtually, that would commemorate the new logo. We created a multidimensional representation of the Daytona 500 logo combined with a dynamic shot of the race track.